About Doughsense
Empowering you to shape your financial future with confidence and clarity
Our Story
Doughsense was born from a simple observation: despite having access to countless financial tools and apps, most people still struggle to get a clear picture of their financial health and make confident decisions about their future.
We believe that understanding your finances shouldn't require a degree in accounting or hours of spreadsheet work. That's why we created Doughsense -- a beautifully simple web application that gives you instant clarity on where you stand financially and helps you make progress towards your milestones.
Doughsense empowers you to look forward with confidence, exploring the possibilities your money can create. We believe in positive reinforcement and smart financial habits that help you shape both your wealth and your future. By making your money work for you -- not the other way around -- you can focus on what truly matters: building the life you want.
Our Values
Radical Simplicity
Complex made clear, not dumbed down
We believe powerful financial tools don't need to be complicated. Every feature strips away unnecessary complexity while preserving the depth you need to make informed decisions. No jargon, no hidden calculations, no confusion -- just your complete financial picture, beautifully clear.
Progress Over Perfection
Small steps compound into wealth
Building wealth isn't about perfect timing or optimal strategies -- it's about starting today and improving tomorrow. We celebrate every positive step, knowing that consistent small actions create extraordinary long-term results. Your financial journey doesn't need to be flawless; it just needs to begin.
Clarity Breeds Confidence
Understanding enables action
When you truly understand your finances -- where you are, where you're headed, and what's possible -- confident decisions follow naturally. We illuminate every aspect of your money, transforming uncertainty into clarity and anxiety into agency. Knowledge isn't just power; it's the foundation of financial freedom.
Why I Built Doughsense
I spent years searching for a financial tool that could answer the questions I actually had — not just track what I'd already spent, but show me where I was heading. Nothing quite fit. So I built one.
Doughsense is independently built and run from the UK by a solo developer who uses it every day. Every feature exists because I needed it myself. There's no committee, no feature bloat — just a clear, opinionated tool for people who want to understand their money.
Company Details
Doughsense Ltd
Company No. 16611898
Registered in England and Wales
ICO Registration: ZB948761
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Ready to Take Control?
Start your 14-day free trial and shape your financial future with confidence.
Start Your Free Trial